Borghese is a cosmetic company based out of New York. It has combined the tradition of classic Italian beauty and modern sensibility to create a collection of color and treatment products of unparalleled effectiveness and quality.
I was struck by the logo while walking through Costco of all places and thought I would take a look at their branding. I’m glad I did too. I really enjoy their logo. Simple, versatile and works well across a variety of media. The only fault I found was that their website is lacking the classy, classic feel of their logo. The products and print branding communicates much more effectively. Take a look.
