“A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.”
- Scott Talgo, Chief Strategy Officer. Hayes Roth.
Which are you looking to gain?
Photo Credit Dimitri Castrique.
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Featured Posts
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Universal Human Rights Logo Concept
A while back, I posted the winner of the Human Rights logo contest, but my favorite submission was not the one that one, but this one. A logo concept developed by Diego Hodgson out of Valparaiso, Chile. In my opinion, this logo design is well thought out, more meaningful and better executed. I still don’t agree […]
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Blickfang Media Branding
Very nice corporate identity design for Blickfang Media in Munich, Germany. The logo and identity were created by Ramin Nasibov. I think the logo is well done, but I really dig the corporate identity pieces.
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So Good It Makes Me Want To Dance
Okay, those of you who know me and my design aesthetic, know that I’m a sucker for minimalism. That said, this brand campaign for the New York City Ballet by Pentagram is right up my alley. Great work.
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And I’m Back!
I apologize for being away so long! Life has a funny way of just happening. Anyway, it’s been a while and it’s great to be back! So let’s get this party started by featuring a great brand identity design. Benevolent Society. Benevolent Society is Australia’s first and oldest charity. This charity delivers vital support, infrastructure and services […]
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What is a brand?
“A brand is a set of differentiating promises that link a product to its customers.” – Stuart Agres
