The Girl Effect is a movement that is devoted to empowering and educating girls around the world to invoke social and economic change in developing countries. It’s about providing the tools and the network needed to spread the word about what girls can do in order to help girls help themselves. Girls who are given a chance and a choice end up helping their families, communities, and everyone around them.
On top of being an excellent cause, The Girl Effect is also very well branded and does an excellent job of pushing their cause through the use of great design.
Great branding is always amazing, but it is especially spectacular when great branding is applied to a great cause.
What do you think?